started from a subway
Jive Jones spent his days serenading the subways of New York City, often catching the attention of famous musicians while playing on his rusty wooden guitar. They asked him why their expensive guitars couldn’t produce the same sounds as his. His answer: the strings lacked soul. That is why he founded Megumi from the Japanese word meaning “grace or blessing”, to create guitars built for each musician’s unique individual style of playing
“I tell ya something no one else will. It only takes a few strings, and a rusty voice to change the world.”
Our Story in Numbers
Chills & Thrills
Why some people love music ?
When we listen to pleasurable music, the “pleasure chemical” dopamine is released in the striatum, a key part of the brain’s reward system.
Importantly, music activates the striatum just like other rewarding stimuli, such as food and sex. During anticipation of the peak – or “hotspot” as music psychologist John Sloboda calls it – in the music, dopamine is released in the dorsal (or upper) striatum.
Our Design Process
When we build a guitar, we decide on the texture, the sounds, the melodies that would be played. This unique process makes every guitar unique in structure and tone, offering a special experience for every musician.